Our Brands

Selinforever

Selinforever is a Melbourne-based crochet and knitwear brand. Inspired by all things magical and feminine. A proudly slow fashion brand, we are reinventing how we wear both crochet and knitwear.

Selinforever

View all

byfreck

In a world dominated by fast fashion and overconsumption, byfreck focuses on sustainability by creating crochet/handmade pieces from mainly second-hand fibres like T-Shirt offcuts, thrifted jeans and jewellery. 

byfreck pieces are designed to make upcycled fashion easy, accessible, and wearable for everyone. 

All products are made in Melbourne by Ashley. 

byfreck

View all

Ferniie

Ferniie is a label based on repurposing existing fabrics. Inspired by the creativity that comes with tweaking second-hand fabrics, Ferniie co is focused on giving pieces new life. Based in Wollongong and all handmade, Ferniie co is all things lace, bows & frills.

Ferniie

View all

Attune Clothing

Designed & made in Melbourne, Attune Clothing is a female founded business with a focus on everyday wear, no basics. Designed to be re-worn, dressed up or down.
Attune proudly prioritises use of deadstock fabrics creating an exclusivity in designs and colour ways that cannot be replicated.

Attune Clothing

Alice Margaret

Alice Margaret is a Sydney-based label creating slow, handmade and reworked garments. Made at home in Darlinghurst, each piece begins with recycled textiles, reworked with care into something new. Our small-scale approach is intentional — favouring patience, craft, and sustainability over fast trends.

Alice Margaret

View all